VINITECH-SIFEL, the global showcase for wine-growing and arboricultural equipment, held its 24th edition from Tuesday, November 26 to Thursday, November 28, 2024.
Interco Nouvelle-Aquitaine is VINITECH-SIFEL’s partner for the 14th time (since 1998) and has been able to follow and support the show as it has evolved.
Initially a partner for international recruitment and business conventions, since 2010 the agency has been offering themed technical visits, which have become the highlight and added value of the show for foreign participants.
For this edition, Interco was BEAM’s partner in the deployment of the international strategy. For this edition, Interco Nouvelle-Aquitaine carried out targeted international promotional activities for the event with recruitment objectives in 12 countries: Argentina, Bolivia, Brazil, Chile, Uruguay, South Africa, Canada, Mexico, Georgia, Croatia, Serbia, and the United Kingdom.
In parallel with its international promotional activities, Interco Nouvelle-Aquitaine organized and coordinated part of the VS CLUB program: technical visits and the international evening.
At the trade show, as in previous editions, Interco Nouvelle-Aquitaine coordinated five stands in the export destination area.
Key results and figures:
– 350 international professionals from the 13 countries targeted registered for the tradeshow
– The total number of participants in technical visits was 393 (one person could participate in several tours)
– 217 people took advantage of the technical visits, including 197 participants from our target areas
– 13 hosted buyers were identified in our prospecting areas and actually attended
– 13 VIPs were identified in our prospecting areas and actually attended
– Attendance at the stands managed by Interco is estimated at around 600 people per stand over the three days
– 18 technical visits offered to international visitors
– 30 structures visited: Châteaux, cooperatives, etc.
– 1 international evening event that brought together 185 guests, including 100 international visitors.
– 5 coordinated stands in the international village: Eclectic Wines, Vinitech Innovation Tour, Croatia Stand, UK Stand, Argentina Stand
